Meta,
Sr. Product Designer
Figma link
As a product designer at Meta, I led the design development for a new strategic direction in Ad Ops; enriching experiences for global advertisers on Instagram Reels and Facebook Stories. I focused on identifying user challenges and transforming hypotheses into engaging user experiences.
- Role
Product Strategy
End-to-end Visual Design +
Interaction Design
Sizzle Reel
Context
To thoroughly understand any problem, I began each project by analysing the existing data. I identified issues from the existing Instagram reels and turned broad hypotheses into engaging experiences that delivered tangible value. By working closely with PMs, engineers, researchers and content strategies, I oversaw the user-experience journey for each showreel template, from conception to launch, and then some more. This deepend my insights into the problem space too.
Designing + Coding
Figma, FigJam + Adobe After Effects. Leveraging my engineering background, I coded a prototype of my core project to gauge its seamlessness. Additionally, I fixed minor UI bugs on Instagram, improvements that were rolled out to billions of users.
Relfection
Communication is crucial. Working in big tech often means dealing with siloed teams, so I made it a point to actively engage with cross-functional teams and openly discuss my work, ensuring everyone was informed and supportive of my proposed changes.
Wearing multiple hats is beneficial. In our small team without a dedicated UX researcher, we relied on data science, existing research, design critiques, and small experiments. I learned to trust my instincts and not solely depend on user data, breaking down ideas into experiments and clearly explaining the rationale behind them.
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